Sophomore Slump for BK
"Ugoff," Burger King's follow up to the Subservient Chicken, lacks the simplicity, innovation and creepy darkness of the original.
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How Can Gaming and Advertising Harmonize?
We've all heard it and it's worth repeating and advertisers are scrambling:
"Videogames have become a media force on par with the television and motion picture industries."
Listen: integrated advertising (billboards, etc.) is an easy start, but this will end up having the same minimal effectiveness of Web banner ads in the end. The real solution lies in the games makers and traditional media finding the right integration to leverage the powers of both. Stay tuned for Armchair Media innovations in this area...
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Armchair Media Two-fer
See the latest Armchair Media launches:
The Jetsons on ING MoneyMentor
Iceland's groundbreaking Visir.is
Weblogs' Influence on Mainstream Media
Nice to see Time taking a look at the movement. Granted, there are a ton of useless blogs out there, but if you get hooked up with the right ones, you'll find reporting that is more targeted, intelligent, personable and relevant than a good percentage of major media.
"Meet Joe Blog":
"Hollywood is idea-centric, and Madison Avenue is data-centric"
This piece from TV Week shows how ad agencies are grappling with branded entertainment. They even go so far as suggesting a CPM model. I agree that some measurement is needed, and although exposure is relatively simple to gauge, how can you measure engagement for successful projects like BMW Films and ING MoneyMentor?
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Stressing The Importance Of Corporate Web Sites Done Right
From ClickZ:
"If only one essential online marketing tool exists, it has to be the Web site. Everyone who's anyone has one. In corporate circles, they're likely to have cost a bundle.
Developing a dazzling online presence is great, of course, but you'd be surprised how many massive enterprises disregard some of the most basic rules of corporate site design, neglect to update material and contact info, or feature tools and forms that fail to perform. Such faults not only reflect poorly on the business behind the site but also do wonders for its competition.
Smaller businesses are fortunate because they're less likely to have a network of local or international subsites to monitor and manage. But the big guys have no excuse. Today, a Web site can't be treated as an afterthought. A company's online presence is vitally important to its corporate image. Large companies just can't afford to make mistakes online.
Of course, small businesses, ever on the lookout for free education, are thankful they do."
Full Story:
TV Advertising Doesn't Work for Mature Package Goods
This study goes a long way in explaining why P&G and others are spending more in the beyond-the-banner interactive space.