Stressing The Importance Of Corporate Web Sites Done Right
From ClickZ:
"If only one essential online marketing tool exists, it has to be the Web site. Everyone who's anyone has one. In corporate circles, they're likely to have cost a bundle.
Developing a dazzling online presence is great, of course, but you'd be surprised how many massive enterprises disregard some of the most basic rules of corporate site design, neglect to update material and contact info, or feature tools and forms that fail to perform. Such faults not only reflect poorly on the business behind the site but also do wonders for its competition.
Smaller businesses are fortunate because they're less likely to have a network of local or international subsites to monitor and manage. But the big guys have no excuse. Today, a Web site can't be treated as an afterthought. A company's online presence is vitally important to its corporate image. Large companies just can't afford to make mistakes online.
Of course, small businesses, ever on the lookout for free education, are thankful they do."
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