How Can Gaming and Advertising Harmonize?
We've all heard it and it's worth repeating and advertisers are scrambling:
"Videogames have become a media force on par with the television and motion picture industries."
Listen: integrated advertising (billboards, etc.) is an easy start, but this will end up having the same minimal effectiveness of Web banner ads in the end. The real solution lies in the games makers and traditional media finding the right integration to leverage the powers of both. Stay tuned for Armchair Media innovations in this area...
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