Sublymonal Advertising
I'll admit it, I'm one of those crazy Lost addicts. All theories aside, they had a brilliant little piece of marketing in last night's episode. Us viewers know that the Hanso Corporation is behind the mysterious Dharma Initiative on the island. Towards the end of the show, an ad for the Hanso Corp was tucked into the middle of a commercial block. It was one of those feel good, "we make the world better" type ads that didn't really tell viewers anything about what they did. When I saw the Hanso logo at the end along with a URL, I couldn't resist. A nice little bit of "sublymonal" advertising.
Obey
1 Comments:
It is brilliant. SubLYMONal is owned by the agency of record for Sprite. OBEY your thirst.
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