Jack'n'Coke?
Your parents gang-signing and reciting Kanye West? Yeah. That's about how misguided giant corporations can be in their persuit of cool.
Some companies are lucky enough to employ smart people that understand the concept of unconditionally adding value to peoples lifes through branding is a smart thing.
One of these lucky companies is a growing beverage company named Coca-Cola. The M5 marketing team is back with an extension in the form of a Jack White TV commercial.
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