Selling the Brooklyn Bridge
We just came across the MAZDA5 Quicksilver. The big idea appears to be utilizing Quicksilver -- so urban! so surfy! so demographically relevant! -- to spray paint Mazda vehicles and wrap in a brand engagement microsite.
Pretty cool, huh. So cool that we felt like we'd seen it before...
The practice of pairing artists up with corporation is nothing new. Andy Warhol did it with Campbells Soup. Michelangelo took on the Sistine Chapel.
But from the swirly graphically animated beginning of MAZDA5...
...to the product 'carousel'...
...it becomes apparent that a flattering imitation of our Coca-Cola M5 has been sold.
Compare:
• Coca-Cola M5 to
• MAZDA5
1 Comments:
Scion jumps on.
And of course BMW.
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