Media AD/HD
Upon return from 2006 International CES I find this LA Times article very suiting. The consumer is in command! They are in command of their time, place and media. CES was about the partnering of content providers and technology platforms. Place and time shifting of media were the themes. I agree with the observation - "But with today's entertainment coming in all sorts of shapes and sizes, two-hour movies are simply no longer the first-choice package." With my delivery options of IPTV, VOD, iTunes and Slingbox and niche content available through my search engine of choice, I am losing the attention span to invest two hours on any one passive media experience. Time to face reality and purge those 80 hours of movies I have been storing on my DVR for the last two years. I am like the more than 70% of US TV Viewers who are media-multitaskers and involved with one or more other media sources at the same time. The consumer media choice is moving to short attention span theater - we have things to do and more media to consume.
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