Shannon at cre824: "The Death of The Future of Interaction"
Armchair strategist Shannon Bain will be speaking at the cre824 webdesign conference/festival on Friday, November 18. "The Death of The Future of Interaction" is the topic, subtitled "Getting Over Usability and Into the Brand". Sound punk rock? It is. And he is. The chorus goes something like this:
"Before most “perceptual data” works its way up to the level of awareness, there has already been a gut reaction or affective response. Affective processing considers things like aesthetics, quality of interaction, “professionalism”, etc, i.e. all those tough to quantify bells and whistles that are only supposed to negatively affect usability. Recent research has shown, however, that the situation isn’t quite so clear cut. Elements producing positive affect have a very real and powerful impact on perceptions of usability, use-intentions and overall good feelings about a site. So, though all quality sites must be usable, usability doesn’t guarantee quality; a satisfying user experience requires something more than just usability."
(From Shannon's Reacting to Brand Reactionaries)
Lots more from the big brain that came from. Don't miss it or you'll lose out on some of the most forward-thinking views on interaction design and branding out there.
Update (thanks David for the pic):
4 Comments:
Will a transcript be made available of Shannon's presentation at the event? I would really like that. Enjoy your work Dr. Bain
I second that. I enjoyed your presentation, and it's length, i'd appreciate anything that you might post from the presentation.
Thanks for the interest guys. Now that things are calming down a bit around here, I'll try and get something a little more informative than presentation crib sheets up. Give me a bit and they'll be up.
Thanks again...
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