Evolving an Icon: Coca-Cola M5
Armchair Media was given a challenge by Coca-Cola: create a destination designed to flaunt M5 - Coca-Cola’s 5 new it bottles and the 5 brilliant short films that inspired the designs.
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Latest Reviews:
ClickZ:
"...an outstanding example of the changing role of advertising."
MadeWith:
"Apple did it back in the day with Macintosh... Now it is Coke’s turn… Enter the M5"
AdBUMb:
"...shakes up the foundations of online advertising."
iMedia Connection:
"This site deserves its buzz. It's evocative of many things, including The Beatles' "Yellow Submarine"..."
Jaffe Juice:
"Unlike CHILL which I think tried a little too hard to be cool, M5 DEMONSTRATES coolness without having to tell anything"
Alexoid:
"Knowing you can't buy a Coke bottle because you're not cool enough is far more an effective marketing tactic than watching Shakira wiggle her hips with a can of Pepsi."
Organic:
"...this design work is phenomenal in it's craft."
Adrants:
"M5 Marketing Masturbation Launched"
Global Trends Collaborative:
"...love the evolution to 'glow in the dark'!"
Room 116:
"...example of how thin the line is between good and great"
Jack Cheng:
"The bottles are gorgeous"
Random Culture:
"...site's really built on good design and good music"
Okay Samurai:
"I think everything about this campaign is forward-thinking and exciting..."
pixelsurgeon:
"Cooler than Christopher Walken in a blizzard."
Ninja Marketing (Italian):
"Il caso Coca-Cola M5: verso un’iconic experience"
Adage Article:
"Design Shops Raise Coke Marketing to an Art Form"
Latest Recognitions:
FWA Site Of the Day
LDM Productions Site Of the Month
Best Web Designs of World
Macromedia Site of the Day
Behind the Scenes. Making of a Website:
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