"the best player going right now"
The video player we designed for 17 CBS local sites got a nice review from Steve Safran on Lost Remote:
"And oh, that video. The CBS O/Os simply have the best player going right now. It's Flash video, so it's much kinder to Mac users and lower-end PC users... As for the loading time? There is none. Honestly. Click and it plays. Superb."
The video implementation on the sites is a real strategic win for CBS. Not only does it provide a more authentic way to consume CBS local TV news on the Web, but it also uses the core asset of the stations to pull a rich media one-up on local papers (the traditional winners in local news). The content has always been there for the stations, but the access, integration, flexibility and interaction of the CBS player is what makes the experience a unique differentiator.
Here's Boston:
http://www.CBS4Boston.com
http://www.CBS4Boston.com/video
Evolving an Icon: Coca-Cola M5
Armchair Media was given a challenge by Coca-Cola: create a destination designed to flaunt M5 - Coca-Cola’s 5 new it bottles and the 5 brilliant short films that inspired the designs.
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Latest Reviews:
ClickZ:
"...an outstanding example of the changing role of advertising."
MadeWith:
"Apple did it back in the day with Macintosh... Now it is Coke’s turn… Enter the M5"
AdBUMb:
"...shakes up the foundations of online advertising."
iMedia Connection:
"This site deserves its buzz. It's evocative of many things, including The Beatles' "Yellow Submarine"..."
Jaffe Juice:
"Unlike CHILL which I think tried a little too hard to be cool, M5 DEMONSTRATES coolness without having to tell anything"
Alexoid:
"Knowing you can't buy a Coke bottle because you're not cool enough is far more an effective marketing tactic than watching Shakira wiggle her hips with a can of Pepsi."
Organic:
"...this design work is phenomenal in it's craft."
Adrants:
"M5 Marketing Masturbation Launched"
Global Trends Collaborative:
"...love the evolution to 'glow in the dark'!"
Room 116:
"...example of how thin the line is between good and great"
Jack Cheng:
"The bottles are gorgeous"
Random Culture:
"...site's really built on good design and good music"
Okay Samurai:
"I think everything about this campaign is forward-thinking and exciting..."
pixelsurgeon:
"Cooler than Christopher Walken in a blizzard."
Ninja Marketing (Italian):
"Il caso Coca-Cola M5: verso un’iconic experience"
Adage Article:
"Design Shops Raise Coke Marketing to an Art Form"
Latest Recognitions:
FWA Site Of the Day
LDM Productions Site Of the Month
Best Web Designs of World
Macromedia Site of the Day
Behind the Scenes. Making of a Website:
On the Telly...
Just arrived in the mail: the Telly Award we won for our ING New York City Marathon highlight film. Boy is it heavy.
Schema Tee's
Meredith Salvago's new Schematic Apparel label has some understated, minimalist T-Shirt prints - inspired by electric scematics.
It's the new style!
Soorikian
I.D. knows it, Dwell knows it, Metropolis knows it too. Atlanta's Matt Soorikian is the next hottest thing.
We have the proof right here: The Modular Media Console.
Site design by our friends and collaborators at Lightroom.