30-Second Spot, We Hardly Knew Ye
This guy is selling a book, but still I think he's right on the money when it comes to the direction advertising is heading, particularly with this line: "TV is no longer the star of the show. It's a member of the supporting cast." How true, and the spotlight is moving further away every day...
2 Comments:
Which book are you referencing?
The link given takes me here,
http://www.investors.com/editorial/tech01.asp?view=1
And I don't see the quote you pulled out about the supporting cast or anything about a book.
New link por favor?
Ah, you have to love sites that recycle their URLs. The article is now available as a PDF linked off the original post or here:
http://armchairmedia.com/blog/IBD.pdf
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