30-Second Spot, We Hardly Knew Ye
This guy is selling a book, but still I think he's right on the money when it comes to the direction advertising is heading, particularly with this line: "TV is no longer the star of the show. It's a member of the supporting cast." How true, and the spotlight is moving further away every day...
AIGA panel Thursday 4/21
Stefan will be making a live appearance at an Interactive Best Practices event for the Atlanta chapter of the American Institute of Graphic Arts (AIGA). I expect he’ll wax philosophical on the transformation of advertising as-we-know-it to the age of brand engagement and interaction.
From the event site:
Location: Atlanta Creative Circus
Date: Thursday, April 21
Time: 8:30am - 11:30am
Cost: $15.00 for Members
$25.00 for Non Members
Design, Technology, Usability & Content are the pillars of effective interactive media. Increase your interactive IQ and learn what the future has in store for our industry by spending the morning with some of the brightest minds in each of these discplines. This will be a panel discussion followed by a question and answer session.
Also on the panel:
Mitch Spolan - Yahoo! Executive Director for the Southeastern United States.
Paul Goggin – Interweb founder, ad-hoc CTO and Technology Strategist.
Michelle Berryman - Partner at EchoViz and the current Executive Vice-President of the Industrial Designers Society of America (IDSA).
Going places, hearing voices...
There's something raw and beautiful about this concept. "Voices of strangers heard in passing are key threads in the fabric of urban experience, subconsciously coloring our perception of a place."
Got Neantherdal?
British Columbia Dairy Foundation's online milk campaign is worth a few laughs.
Sound Ads
Using sound to make print interactive. Obvious idea, nice execution.
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