GoAway Guy
If you're a regular reader of the Armchair Media blog, then you've heard of Brand Engagement, the process of using content, often in non-traditional ways, to get people to spend more time with your brand. We like to single out companies that are expanding their markets using this innovative concept. Occasionally, we have to hurl a few brickbats too.
Beleagured US Airways is in our sights this time. The carrier is teetering on the edge of oblivion and they just may have found the guy to push them over. Meet Seth, the GoFares Guy, whose job apparently it is to annoy you off your computer and into an airline seat. IM to Seth—it's not working.
1 Comments:
But, but some of his favorite foods are bananas, lemons, curry, yellow rice, summer squash, corn, and pineapples... and he's aries... and he died his yellow and he's got a yellow pimp suit. How can that be annoying???
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