The Spawn of BMW Films
Business Week points out a recent explosion of online film projects following in the footsteps of BMW Films. Amazon, Dr. Martens, Ford Mercury and Jaguar have jumped on the bandwagon, following creative economics:
Instead of spending a few hundred thousand dollars producing a slick TV ad, and then tens of millions on airtime, advertisers are spending the big bucks -- in some cases millions -- to produce the short films and peanuts to distribute them on the Internet. When the films are good, consumers will seek them out.
Business Week link via AdLand
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