The highly desirable 18-34 year old demographic are savvy and love to play hide and seek with advertisers. In 2004 many marketers got it and gave birth to some of the best websites we've seen, websites that were embraced by consumers and set the stage for the upcoming rebirth of marketing.
Armchair Media has reported on the highlights throughout the year—and we've picked our 5 favorites:
Vodafone Futures
Vodafone Futures is a triumph in so many ways. Timeless graphic design and flawless execution by our Swedish friends at North Kingdom that has set a new standard for experience webdesign.
Subservient Chicken
This risque concept launched unbranded and created a buzz. When the magic dust settled, the logo made an appearance and we will never look at Burger King the same way again.
Converse
Recruit 'Hollywood's finest talent'? BMW has been there, done that. Converse invites filmmakers to create 24 second short film for a chance to win a small prize.
Sprite Instinct
Nordic Brand Engagement for Sprite, The Instinct, staged as a faux movie site. Weird and hilarious.
I love bees
Someone hacked the laughably amateur site for Margaret's Honey bee farm? It might seem so - but it's actually a complex trippy viral campaign for the video game Halo 2.
Benetton's United People
Benetton offers their in-store shoppers join their huge network of video profiles. Although not perfect, this concept has the infrastructure and potential to be revolutionary. Who doesn't like people-watching?
1 Comments:
Haha. I guess the bonus one got out there by accident - and now you've cemented the error, my dear Mason.
Post a Comment
<< Blog Main