Geico-A-No-Go
Last week, Geico lost its attempt to stop Google from selling search terms linked to company trademarks. Geico was upset that competitors could appear in the sponsored links area at the top of the search results for the keyword "Geico." See full story
In a clever marketing ploy, blogger Dave Pell purchased the Geico keyword and his link, "It's Only Me, Dave Pell," now appears at the top of the page whenever a Geico search is performed. Dave Pell - you deserve all those links you're getting!
Give it a try.
Props to Rafat Ali's PaidContent.org newsletter for the tip.
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