I honestly have no idea who this Nike work is targeted at. Do people honestly sit and look though all these movies and strange designs? Can they even use the sites design properly? I don't think I can. What does it say to consumers? What does it say? Nothing to me. It doesn't speak even in its visuals. Wow the shoe is like a caterpillar. Great. I think half of the sites on the web are created to WOW designers and lovers of aesthetics. It bores me to tears.
The reason why I so generously highlight these bloated Flash microsites is to give a nod to corporations for investing in and seeing the value of marketing on the internet. Your feedback is good. This particular site attempts cool at the expense of the content.
3 Comments:
Stefan.
I honestly have no idea who this Nike work is targeted at. Do people honestly sit and look though all these movies and strange designs? Can they even use the sites design properly? I don't think I can. What does it say to consumers? What does it say? Nothing to me. It doesn't speak even in its visuals. Wow the shoe is like a caterpillar. Great. I think half of the sites on the web are created to WOW designers and lovers of aesthetics. It bores me to tears.
Michael
The reason why I so generously highlight these bloated Flash microsites is to give a nod to corporations for investing in and seeing the value of marketing on the internet. Your feedback is good. This particular site attempts cool at the expense of the content.
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