Madison Avenue is Scared of the Blog
So, Madison Avenue is contemplating blogging.
Hellooo?
In today’s NYTimes, Nat Ives gives an unofficial shout out to some agencies who < wince >get it< /wince >. Take a look. I submit that this list is puny, but then again, Madison Avenue’s embrace of industry change traditionally has also been that: weak. These examples aren’t poignant, assertive or in many cases, all that relevant. They are terrifyingly safe. Ives points out that agencies think blogs are risky – imparting too much freedom from the controlled message. To agencies with creative types that really have something to offer, I say get off your high-horse and get down to the business of relating to your tech-savvy, razor-sharp audience before they no longer relate to you.
Link (from the NYTimes, requires log-in)
P.S. Somehow, this feels related and it’s from gapingvoid.com, one of my favorite advertising-related blogs: “How to be Creative”
2 Comments:
On a related note, check Dan Gillmor's post about a firm that plans to monitor -- and take acion against -- bloggers and other "digital influencers."
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