Wow! Loot!
Think Amazon's Gold Box, but only one product each day. Evolved from the old Dungeons & Dragons expression "Wow! Loot!", Woot is a new site that offers deep discounts on one product (and one product only) each day. It's a great way to build a new brand and a dedicated audience that checks into the site daily. It'll be interesting to see how the site changes over time - if they succumb to the massive Internet store mentality or stick with the one product a day approach.
There's a good article about it in Ad Age (requires registration).
Woot!:
2 Comments:
Good idea - bad logo. With the thin lined serif typeface, photoshopped bevel effect and light purple it makes the Google logo look like million bucks. -- That just gave me an idea for a future post! "How Google killed the logo". -- To be continued!
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