Sodas Can Be Scary Too
Mountain Dew has come up with a brand engaging Halloween promotion in support of its limited edition Pitch Black grape soda. Now through Halloween, Web users can explore a haunted house and play the "Terror in the Woods" game. This site is important to the new Pitch Black brand for several reasons: (1) It introduces the brand and defines it in a manner of seconds; (2) It ties the brand's characteristics to the Halloween holiday so you know it's life expectancy; (3) It leaves a very memorable impression. Next time you see it in the store, you'll know everything you need to know about it.
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