Interesting. The first one of those that I really remember was "It's the Real Thing", from 1970 when I was 11. That campaign really seemed revolutionary at the time and considering that they still use the "Real Thing" phrase from time to time, it obviously has legs.
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Interesting. The first one of those that I really remember was "It's the Real Thing", from 1970 when I was 11. That campaign really seemed revolutionary at the time and considering that they still use the "Real Thing" phrase from time to time, it obviously has legs.
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