www.google.com/search?q=buckle+up
It's sometimes nice to run across folks who are even bigger gadgetheads than me, and the folks at engadget blog don't disappoint. Not only do they wonk about it, they geek about it too: check out the Search Engine Belt Buckle they concocted for a good example.
Their site is a good bookmark and a prime candidate for a blogversations-type marketing initiative.
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Similar: http://www.gizmodo.com/
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