Strap a Jetpack on Your Old Content
We've said it a million times to publishers and broadcasters and we'll keep saying it: mine your archives, optimize the content, build a monitization path, seed for viral. Repurposing content is a conceptual no-brainer, and you'll reap huge benefits for little cost. But it has to be approached in a strategic, creative way.
Consider, for example, the subscription bump Popular Science could create with something something inexpensive, sticky and viral like "Transportation Futuristics" (compared to their obvious and fairly lame "Future of the Car").
2 Comments:
I wouldn't call it lame. Both concepts are good. I love retro images too, but it's interesting to see contemporary ideas. Both combined would have made a strong project.
Good point. Popsci has all that retro-future content and could have made a viral gallery to drive the "Future of the Car" way beyond what's there.
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