I Wonder How Much That Costs
Here's an innovative Web site from Vogue. They've taken all of the advertisers in their gigantic Fall Fashion September issue and created a shopping site that allows you to view each print ad along with expanded information about the featured product including price and the location of stores that carry the product.
So when you're browsing the mag and see that Movado you can't live without, you can find out just how much it costs and where you can buy it. Great integration between the Web and print world.
Thanks to the Washington Post for an interesting article about Vogue's shopping strategy and the trend of magazines competing in the online shopping space.
The Vogue site:
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