Bruce Mau's Manifesto For Growth
I've had Bruce Mau's deconstructionist Manifesto For Growth on my desk (which I don't clean) for a couple of years now. It should be required reading for every creative professional.
My favorites include:
• Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.
• Collaborate. The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.
• Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.
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