Blogs love Company
If you're a marketer targeting 18-34 year olds, you have as much of a chance finding them in-front of a TV as you would catching them listening to the latest downloaded mp3 on an 8-Track.
Blogversations offer a solution - and it's an interesting one. They operate under the assumption that the above desirable demographic spends a lot of time reading popular blogs. They offer to match corporations with popular bloggers - on the promise that the blogger will contextually preach the sales gospel - engaging the 18-34 year olds.
(thanks to Yewknee for the link)
Blogversations:
1 Comments:
This also raises an interesting question on journalistic integrity. Traditional news outlets have long been hesitant to too closely tie advertising and content. Bloggers don't have this hard-wired, but their readers are savvy enough to know when they're being played, and they'll run somewhere else for their info after they catch on. So the big question is -- will the nature of blog readers force bloggers to self regulate and buy into an even purer form of journalistic integrity?
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