Wednesday, July 21

• "You find the people. You are very focused on them. You become relevant to them" - P&G
  
• "We are a big marketer. We are not a mass marketer." - McDonald's
  
• "They are spending about the same money and getting three times the lift." - Banc of America analyst
  
• "The Internet has shaken off the effects of the bursting of the dot-com bubble and now is rapidly coming of age as an advertising medium. The crude banner and pop-up ads that initially defined online advertising are giving way to larger and more refined formats." - BW

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Posted by Kenny Ferguson at 2:10 PM
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