Adult Swim, Ghostly International and Black Slabbath
Adult Swim keeps partnering up with the most sizzling music, this time it's the label Ghostly International. They are giving a co-branded album away here.
Factoid: They are using Armchair created Black Slabbath typeface for the cover and all their marketing.
Encouraged by last year's remarkable success, MA is back with the MA08 Modern Atlanta Home Tour. This year, MA is featuring seventeen of the city’s latest and best modern residential projects via an open house format. The event's "Design is Human" theme will also come to life through the Belgium Design and Fashion Fundraiser benefiting Darfur, a handful of showroom parties, and of course the Launch Party that promises a good ol' time. Just as last year, the Armchairs will be present for all of the week's events, cameras in hand.
Our neighbors and friends at Octane coffee were featured on CNN recently in an Armchair sponsored latter art event. Notice the Black Slabbath wall in the background.
With the prospect of a recession on everyone's mind, now is a good time to take a step back and look at some of the trends in our digital industry. It's not the doom and gloom we're seeing elsewhere in the economy. Though not at the triple-digit rates we saw in the mid-2000s, growth is continuing at a healthy pace.
Here's a roundup of some of the recent chatter out there:
AdAge points out that marketers are shifting their budgets to focus on better interactivity, entertainment and engagement rather than traditional media. This has resulted in a 22% increase in alternative media spending in 2007. 2008 is predicted to clock in at a healthy 20.2% increase. article
Fortune warns of the risk big media faces during a recession if they don't embrace and innovate in digital. Newspapers and magazines continue to see their print profits decline every quarter, while their digital revenues tick up. article
News.com takes a look at the rise in online ad spending through AvenueA/Razorfish. One exec says, "If there is a widespread recession, all advertisers will be impacted, but digital is more insulated than other channels" because of the accountability it offers -- the ability to track its effectiveness better than other types of advertising, he said. article
Over at Critical Mass, David Armano outlines 10 ideas for using digital to survive during a recession. article
