She is Armchair's new Resource Manager
She:
• is detail oriented
• is able to multitask
• is a self starter
• is motivated by new challenges
• fosters and supports a diverse team environment
She has worked with various creative agencies, including WestWayne and Ames Scullin O’Haire. She is our new Resource Manager. She is Judy Sargent.
Respec!
New Designer
After we've spent good part of this year finding that perfect fit, letsgetboring's Farbod Kokabi has joined us as Designer. I can't wait to see what flavors he will add to our work.
AM goes MA
Armchair's been busy branding MA, the South's new voice for multidisciplinary design. While we work on a megasite, please enjoy their new logo, business cards and introduction to Modern Atlanta.
Stefán doesn't kiss babies
You'll find this and more incredible facts about the Armchair CD at Portfolio Center student Lynn Galloway's blog.
Shirt sighting
Spotted at a Girl Talk show in Boston.
Thanks Micah Whitson
How we read
The mystery of how we read a sentence has been unlocked by scientists.
Previously, researchers thought that, when reading, both eyes focused on the same letter of a word. But a UK team has found this is not always the case.
In fact, almost 50% of the time, each of our eyes locks on to different letters simultaneously.
At the BA Festival of Science in York, the researchers also revealed that our brain can fuse two separate images to obtain a clear view of a page.
Sophisticated eye-tracking equipment allowed the team to pinpoint which letter a volunteer's eyes focused on, when reading 14-point font from one metre away.
Rather than the eyes moving smoothly over text, they make small jerky movements, focusing on a particular word for an instant and then moving along the sentence. Periods when the eyes are still are called fixations.
Read whole article on BBC.
"...nurture existing talent as well as attract new"
ATL Creatives is off to a good start. Stefan's on the main page as of this minute. Support.
CSoL poster campaign now online!
Built by Mother in London, Coca-Cola has launched a new website exhibiting posters for their successful and innovative Coke Side of Life campaign. Look closely, amidst some of our favorite designers, you'll find the Armchair contributions.
See more in the Armchair portfolio.
Design: The beautifully un-beautiful
You seen it??? Now's aesthetics are in-your-face, puerile and bad taste. Where do Myspace profiles end and high-design begin?
We love ourselves a little revolution every now and then.
Read more:
• CR's The New Ugly
• David Report's Vulgarism PDF
Related:
• DesignObserver: Relics of the lost web
• The Cobra Snake
• 2012 Olympic logo