DVRs May Not Be Ad Killers
Interesting article below on ad impressions made while zooming by at 60x speed. Maybe it's time for agencies to experiment with optimizing ads for high-speed scanning. A persistent banner, perhaps?
Mi Negocio
Heavy content sponsorship by Ford targeting Hispanic small business owners:
On April 29, Ford Motor Company and America Online launched the first-ever Spanish language community hub for entrepreneurs. This hub, called Mi Negocio -- which means "my business" -- is designed to be a one-stop shop for Hispanic small business owners, featuring live chats, in-person forums and informative articles from Fortune Small Business and Business 2.0. Mi Negocio is powered by AOL Latino, one of the largest Internet service providers for the U.S. Hispanic population.